RICE is a creative activation studio working at the intersection of brand, community and culture.

With roots in Scandinavia and a strong connection to Australia, we bring a different perspective to how brands show up in the real world.

We work between brand and talent, connecting companies with the athletes, creators
and communities that make a culture what it is. From the first idea to the final piece of content, we handle the details that turn a concept into something people actually
want to be part of.

We believe the strongest activations don't feel like advertising. They feel like something you discovered, joined and wanted to share.